Captivating stories have a distinct voice. When you create a narrative for potential clients, adding personality can significantly enhance the connection you establish. This is often evident in the small details, like your specific word choices or unique expressions. It's important to share your own perspective rather than relying on someone else's story.

Engaging stories can appeal to everyone, even if they are intended for just one person. If you aim for a broad audience, your story may come across as artificial and lacking in genuine emotion. Instead, write for one individual; if it feels authentic to them, it will likely resonate with many others as well.